RedSleep
Stop scrolling.
Start sleeping.
A shutdown ritual for your phone.
Raise your hand if you check your phone
at least 3 times
before actually falling asleep.
You'll do it again
tonight.
And you already know it.
The Problem
Bed rotting is a sleep crisis
hiding in plain sight.
83%
of adults use screens in bed every day or most days
AASM / Atomik Research, 2025 (n=2,007)
38 min
of sleep lost per night to bedtime scrolling
Amerisleep Survey, 2026 (n=1,004)
17%
have ever tried an app to limit screen time — yet 49% feel addicted
YouGov, 2025
The Insight
Willpower fails
at 11 PM.
Every sleep app assumes you've already put the phone down
That's the hard part — and nobody solves it
You don't need another sleep report. You need a reason to stop scrolling.
The Solution
A shutdown ritual
for your phone.
One phrase. One red light. One new habit.
Not tracking. Not shaming. Just stopping.
How It Works
/Three steps. Every night.
Set your intention
Choose a phrase that means something to you.
"This can wait until tomorrow."
Red light fades you out
Screen shifts to warm red, dims to black. No blue light. No distractions.
Friction locks it in
Reach for your phone? Say your phrase out loud first. Most people put it back down.
Coming next: "The Wall" — RedSleep blocks the apps that keep you up.
The Experience
What it actually
feels like.
"The moment I actually give myself permission to sleep."
The red glow replaces blue light — your brain gets the signal.
The phrase creates a speed bump — not a wall, a pause.
The Friction Moment
You already know you'll scroll tonight.
RedSleep is the reason you won't.
Live on iOS · Early access for free
Why This Is Different
Not another sleep app.
Everyone else
Tracks sleep after the fact
RedSleep
Intervenes at the moment of temptation
Everyone else
Relies on willpower
RedSleep
Replaces willpower with ritual
Everyone else
Adds more screen time
RedSleep
Ends screen time
Everyone else
Passive data collection
RedSleep
Active behavior change
Market & Vision
The nightly habit for the
smartphone generation.
3.5B
smartphone users go to bed with their phone
$432B
global sleep economy and growing
1x
daily ritual = daily retention
∞
compounding engagement
Every great consumer product owns a moment in the day.
RedSleep owns the last 60 seconds before sleep.
The Ask
What I need
from this room.
Onboarding Screens Feedback
Someone I can show my onboarding to who tells me in 10 seconds if they get the wow. No hiring. Just pressure-testing. I'll be forever grateful.
3–5 real people with this problem
If you doomscroll tonight and you know it — raise your hand. Find me after. I don't bite. I'll put you in a group chat and we figure this out together.
Your feedback is my most valuable asset
I don't have it yet — and I need it. Text me what you'd like to see next.
(737) 359-4797
